You want only the best qualified motivated sellers calling you? Well, quality of leads comes from generating large quantity of leads.
Imagine you had a diamond mine. The more diamonds you find, the better the chance of finding exceptionally fine quality diamonds.
The more calls you generate from motivated sellers, the more likely you are to find exceptionally good deals.
Does that mean you should use marketing that generates the largest volume of calls? Not necessarily.
I think you should generate a large volume of well qualified calls. If you ran an ad in your paper that read:
“Full price for your home – cash buyer.”
You would get a lot of calls, but not the right type of calls. That would be like digging in a diamond mine, but looking for gold. While you might be able to find some gold, it’s a long shot to find it looking in a diamond mine.If you’re looking for more tips, real estate lead generation services has it for you.
If you ran an ad in your paper that read:
“We’ll buy any house at a $30,000 discount with owner financing.”
You’d get hardly any calls (if any). What you want to do is generate the largest number of calls from people that could be qualified.
Let’s consider an ad like:
“Sell your house quickly for a fair price.”
This ad might generate a fair number of calls from people that want to sell quickly and not necessarily for full price.
Does that mean that you should be talking to every motivated seller that calls in? Not necessarily.
Most of the time, I have these motivated sellers listen to my pre-recorded presentation of some of the benefits I offer when selling to me. I let them get pre-sold on working with me before they talk to me.
So, I feed a lot of people into my automated pre-selling machine (quantity in) and then let the pre-selling machine sift and sort to get the truly motivated sellers that are pre-sold on working with me out (quality out).